All Things Ad

In partnership with Mediabrands Canada and FCB Canada, IMDOINGIT presented All Things Ad TO, an immersive learning experience that exposed Black youth to advertising as a potential career path.

Originally launched by Tosin Adeniyi during the pandemic, this was the first time the program was held in person.

This year’s program content was expanded to include media information and media services, along with creative services that had been focused on in previous years. The half day event took place on June 24 in Mediabrands’ offices in Toronto, where 40 people attended.

All Things Ad TO covered the basics of various advertising disciplines such as art direction, copywriting, account management, strategy, production, and media, and allowed attendees an opportunity to hear from speakers and network with professionals from media agencies UM, Media Experts, and Matterkind, as well as creative agencies, Performance Art and FCB.