Where dreamers become doers

Sometimes our dreams can feel bigger than us. They keep us up at night and stop us in our tracks. We have a voice that’s there to remind us that we have a purpose to fulfil on earth. It might encourage us to leave our comfort zones like Abraham or find our voices like Esther.  

We understand how daunting it can feel when faced with goals that seem beyond your reach. That’s why, we’re here to be your Mordecai. The cheerleader that reminds you that your goal is feasible. Simply put, IMDOINGIT is a support system for black youth trying to take that bold step.

It doesn’t matter if you're just starting out, advancing in your career, or launching a business, IMDOINGIT offers you mentorship, guidance, resources, and community to turn your dreams into action.

Bravery

(Joshua 1:9)

Facing challenges
courageously.

Onwards

(Philippians 3:13)

Progressing with focus
on God’s calling.

Learning

(Proverbs 1:5)

Growing in wisdom
and skills.

Diligence

(Proverbs 22:29)

Working with excellence
and discipline.

The Team that Makes it Happen

  • Dami Eluyera

    FOUNDER & MD

  • Ore Aminu

    PROGRAM MANAGER

  • Timmy Ajilore

    COMMUNITY COORDINATOR

  • Ifunanya Udezue

    EVENT COORDINATOR

  • Ayomide Odili

    OUTREACH COORDINATOR

YOU'RE DOING IT

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YOU'RE DOING IT *

Our work so far

Since our inception in 2020, we’ve impacted over 1,000 dreamers! There have been so many moments along the way, but some stand out as milestones in our journey

Featured
5 Years ‘Doingit
5 Years ‘Doingit

It’s been 5 years ‘doing it together. Thank you for 5 strong years!

Read More →
ACE Fall
ACE Fall

In September 2024, we hosted the Fall Edition of A Career Expo (ACE).

Read More →
Over Brunch
Over Brunch

An intimate brunch series for our business-driven community members.

Read More →
ACE Spring
ACE Spring

In June 2024, we hosted the Spring Edition of A Career Expo (ACE)

Read More →

In the news

We’re making waves, and the press is surfing along. Check out our latest features and learn more about how we're shaping the future for youth of colour, one story at a time.

  • “This is the first year Mediabrands has been involved. Shelley Smit, CEO of UM and Mediabrands’ DEI Community lead, says Mediabrands contacted IMDOINGIT after the 2020 event to discuss getting involved and expanding the media industry content. The program is part of the agency’s multi-year DEI strategy intended to drive meaningful, sustainable equity within its network and a more inclusive industry community overall.

    SHELLEY SMIT
    Chief Executive Officer
    UM Canada

    Article: Mediabrands joins event to attract Black talent to advertising
    Source:     Media in Canada

  • “We’ve broadened our search to not only include people with transferable skills from outside our industry, but also actively source talent from underrepresented communities through long-term partnerships with organizations like POCAM and IMDOINGIT to bridge and expand our talent market.”

    Nancy Crimi-Lamanna
    Chief Creative Officer, FCB Canada

    Article: 2023 Creative Report Card: Creativity as an economic multiplier
    Source:     Strategy

  • "It was only when the idea “blew up,” with 35 mentees signing up to participate, that she realized her side-hustle would benefit from a more structured approach. She connected with Dami Eluyera, a brand strategist at A Brand New Thing, founder of the IMDOINGIT business mentorship for Black youth launched in 2020 and someone Adeniyi also considers a mentor. Now, All Things Ad sits under the broader IMDOINGIT umbrella."

    Tosin Adeniyi
    Creator, All Things Ad

    Article: Shift Disturbers: Tosin Adeniyi helps Black youth find their place in ad land
    Source: Strategy

Frequently Asked
Quetions

  • IMDOINGIT is a community-driven platform designed to help Youth of Colour achieve their career and business goals. Through mentorship, accountability groups, and various skills development programs, we empower young adults to turn their ideas into action.

  • IMDOINGIT is focused on supporting Youth of Colour between the ages of 18-30, who are committed to personal and professional growth, including students, new professionals, and aspiring entrepreneurs. All religions welcome.

  • We offer a variety of programs that cater to different stages of career and business development. These include:

    • The Verdict: A 6-week business case challenge with mentoring opportunities.

    • ACE: A career expo connecting Students of Colour and new professionals with recruiters.

    • Big Business: An initiative to help aspiring entrepreneurs build business foundations.

    • MentorMatch: A web platform that connects mentees with mentors for personal and professional guidance. Get started on 

    • The Hangar: An accountability group focused on helping participants achieve their goals with the support of an accountability buddy.

  • You can join our programs by visiting our website imdoingit.ca and signing up for the specific program you’re interested in. Spaces may be limited for certain initiatives, so early registration is recommended.

  • MentorMatch is a custom web application that automatically pairs mentees with mentors based on their career or business goals. The platform includes features like booking mentor sessions, AI-powered journaling, and progress tracking to ensure you get the most out of the mentoring experience.

  • While many of our programs and resources are free, there may be a cost associated with certain premium features or special events, such as paid accountability sessions or access to advanced resources.

  • Accountability groups in The Hangar are small, goal-oriented communities. Participants are paired with an accountability buddy and have regular check-ins with their group and guide. These meetings provide a space to discuss goals, share progress, and stay on track.

  • We collaborate with organizations looking to improve their diversity, equity, and inclusion (DEI) efforts by offering opportunities to connect with our community through career expos, mentoring programs, and partnerships. Our initiatives help companies find and nurture Youth of Colour to create a more inclusive workforce.

  • If you’re interested in mentoring, you can apply through our MentorMatch platform. We welcome experienced professionals who are passionate about helping the next generation of youth leaders. As a mentor, you’ll guide mentees, offer advice, and help them navigate their career or business journey.

  • Over 1,000 individuals have benefited from IMDOINGIT’s programs. Many participants have gone on to  advance in their careers, and make meaningful professional connections. Our goal is to keep expanding this network of success stories.

  • You can support IMDOINGIT by sponsoring our programs, becoming a mentor, attending our events, or donating to help us provide more opportunities for Youth of Colour. Every contribution helps us grow and create more impact in the community.